EECS Profs. Hany Farid and Alexei Efros will be working with Facebook to help develop new methods to improve detection of fake content, fake news and misinformation campaigns. Facebook has launched $7.5 million partnership with three universities, including UC Berkeley, to create the technology. Farid is a long-time crusader for holding social media companies accountable for removing and preventing harmful content, and Efros specializes in artificial intelligence, graphics and computer vision. Some immediate steps that can be taken include having the company hire more people to monitor the site, charging a nominal fee to use the service, redefining Facebook and other tech giants as publishers–rather than as platforms, and creating unambiguous rules.