The Art of Innovation: George Crow’s Path from Cal to Apple

George Crow (photo: Norman Seeff)

EECS alumnus George Crow (B.S. ’66) is the subject of a California Magazine article titled “The Art of Innovation: George Crow’s Path from Cal to Apple.”  Crow was lured away from a job at Hewlett-Packard in 1981 to take charge of the team responsible for developing the power supply and display for what would become the pathbreaking Mac personal computer.  Crow discusses his time at Berkeley and Apple, founding NeXT with Steve Jobs, and going back to Apple before retiring in 2006 to devote his time to the arts.